Describes how the soft drink industry creates new and effective ways to market their products to keep current customers and attract new ones, and strategies public health advocates can use to counter soda industry marketing and public relations.

This Q&A on fast food marketing offers recommendations for how community members and advocacy groups can work to reduce the negative health impacts of major fast food restaurant chains.

Highlights California community summer nutrition strategies and policy opportunities to increase access to the Summer Food Service Program.

This Rapid Response Framing Brief explains how food and beverage companies are borrowing the symbolism of the environmental movement to cast a favorable "green" light on themselves and their products.

This Rapid Response Framing Brief describes how food and beverage companies are reacting to pressure from public health groups and explores the implications for framing public health's response to those actions.

This brief provides an overview of the deficiency of healthy eating and physical activity promotion in clinical practice and health care settings, with examples and recommendations for changing the focus of clinical practice to prevention.

Using The Strategic Alliance’s Taking Action for A Healthy California priority checklist, this document takes stock of the progress made in creating environments that support nutritious eating and regular physical activity in California, and provides areas where there are continued opportunities for action.

Read our recommendations for swift action and investments that will improve health and safety for all Californians. In this platform, we propose investments that promote equity, a healthy environment, and healthy people, and make the case that stimulus dollars should lift up communities that need it the most: communities of color and low-income communities with high rates of chronic illness, limited access to healthy food, disproportionately fewer opportunities for physical activity, and unequal access to safe parks, schools, and health resources. Download the document below for our full