Co-published by Prevention Institute and Jossey Bass and APHA, Prevention is Primary describes the overarching foundation and principles guiding primary prevention efforts and highlights prevention practice through a range of social and health issues, including chronic disease, HIV, violence, and mental health.

This document serves as a companion piece for Where's the Fruit?, highlighting concrete actions the food, beverage and restaurant industries should take to ensure a healthier future for our neighbors and children - including nutrition labeling and healthy marketing to children.